プライバシーポリシー

PRIVACY POLICY
プライバシーポリシー
This Privacy Policy (hereinafter referred to as “this Policy”) applies to all hotels operated by Akita Hotel Co., Ltd. (hereinafter referred to as “the Company”). The handling of personal information collected by the Company from or about customers through the website (hereinafter referred to as “this Site”), written or verbal communications with the Company, inquiries made by customers when visiting the hotel, or other means, shall be governed by the provisions of this Policy.
By registering for or using our services, you consent to the collection and use of your personal information as described in this Policy. Furthermore, if you provide another person’s personal information to us or to a service provider working on our behalf, you represent that you have the authority to make such disclosure and grant us permission to use that information in accordance with this Policy.
Compliance with Laws and Regulations
Our company complies with the Act on the Protection of Personal Information, related laws and regulations, guidelines, and this policy regarding the acquisition, use, and other handling of customers’ personal information.
Purpose of Use of Personal Information
We use your personal information in various ways to provide our group’s services, conduct direct marketing, and promote the sales of our group’s products and services. Details are as follows.
- Service Operations: We use your personal information to manage the programs you participate in and to provide you with appropriate services tailored to your needs. These services include facilitating reservations and payments, sending operational notifications, sending reservation confirmations and pre-arrival messages, providing support for meetings and events, and offering information about the hotel where you plan to stay and its surrounding area.
- Contract Management: We use your personal information to manage the contractual relationship between our company and you.
- Event Planning: We use your personal information to provide you with information regarding your event planning. We may also conduct marketing activities directed at you in connection with your group stay or participation in events.
- Marketing and Communications: We may use your personal information to provide or introduce our Group’s newsletters, promotions, and other advertising services. We also use your personal information to deliver messages, account suspension warnings, reservation confirmation notifications, send advertising messages, and conduct surveys, sweepstakes, lotteries, and other contests.
- Service Improvement: We may use your personal information to improve our services and to provide websites, products, and services that align with your interests. We also use your personal information to provide hospitality at a level that satisfies you throughout the hotel rooms and facilities.
- Sending Statements and Other Documents: We may use your email address to send statements regarding your hotel stay. It is your responsibility to provide us with a correct email address. Additionally, if you make a reservation for another person and use your own email address, the statement for that person’s stay will be sent to the email address you provided.
- WEB Members: For WEB Members, we use your information to manage the WEB Member program and personalize your customer experience through our group’s services. We also use your information to deliver news, promotions, and transactional materials related to our group’s services, and to customize advertisements and content provided to you via online channels, email, mobile phones, display ads, our group websites, and customer service call centers.
- Other Business Purposes: We use personal data and other data for purposes including data analysis, auditing, security and fraud monitoring and prevention (such as through the use of surveillance cameras, card keys, and other security systems), developing new products and services, expanding, improving, and modifying our services, understanding usage trends, assessing the effectiveness of our group campaigns, and operating and expanding our business activities.
Disclosure of Personal Information
We may disclose personal information in the following cases, in addition to obtaining the individual’s consent: ① When required by law; ② When cooperation is necessary for a national agency, local government, or their entrusted party to perform duties prescribed by law, and obtaining the individual’s consent could impede the performance of such duties; ③ When necessary to protect human life, body, or property, and obtaining the individual’s consent is difficult.
Entrustment of Personal Data Handling, etc.
- Our company outsources all or part of the handling of personal information to third parties within the scope necessary to achieve the purposes of use described in the above “Purposes of Use of Personal Information.” We exercise necessary and appropriate supervision over these contractors, including entering into contracts regarding the handling of personal information, to ensure the security of personal information is maintained at the contractor’s premises.
- We may share the personal information described in the section “Personal Information We Collect” below with our consolidated parent company (Abira Co., Ltd.) to the extent necessary to achieve the purposes of use stated in the section “Purposes of Use of Personal Information” above. In such cases, the entity responsible for managing the jointly used personal information is our company. The Personal Information Management Director, who is the responsible manager, and the contact information are as follows:
- Chief Privacy Officer Director of Administration
- Contact: 018-832-1111
Personal information collected by our company
In all aspects of our business activities, we may collect personal information. This personal information includes the following:
- Customer name, gender, address, contact information
- Customer personal characteristics, nationality, language used, income, passport, visa, government-issued ID data, travel history
- Data regarding family members and companions, such as children’s names and ages
- Important dates such as birthdays, wedding anniversaries, and other special occasions
- Information regarding itineraries, tour groups, and activities
- Information related to hotel reservations, stays, and visits
- WEB Member Information
- Information related to purchasing or receiving products and services
- Payment information such as card numbers and other card details, authentication information for mobile phone billing, transaction statements, and account information
- Customer preferences, marketing and communication preferences
- Feedback and opinions regarding this hotel (when confirmed or associated with the customer)
- Membership status and membership numbers for mileage programs and travel partner programs
- Reserved hotel, airline tickets, and rental car packages
- Information about groups staying at the hotel with you
- Information provided when you sign up or apply for an account
- Other types of information you voluntarily provide to us or that we obtain from third parties
We may also collect the above personal information regarding accompanying guests. Furthermore, we may collect information related to communications with us, such as phone calls to customer service departments.
Information other than personal information
We may collect non-personally identifiable information (hereinafter “Other Information”) related to your use of this site, such as a list of pages you accessed within the site and the number of times you accessed this site, when you access this site and exchange information. We use cookies and other technologies to collect this information. For details, please see the Cookie Statement below.
Management of Personal Information and Establishment of Management Systems
(Establishment and Continuous Improvement of the Compliance Program)
The Company shall establish a compliance program concerning the protection of personal information to ensure that officers, employees, temporary staff, and other personnel recognize the importance of protecting personal information, protect personal information, and use it appropriately. We shall implement this program reliably. Furthermore, we shall maintain it and strive for continuous improvement.
(Appointment and Strengthening of the Personal Information Management Officer)
The Company has appointed a “Chief Personal Information Management Officer” to oversee personal information protection. We have clarified this role and established a system to ensure the Chief Personal Information Management Officer can appropriately carry out activities related to personal information protection.
(Establishment of Internal Regulations Concerning Personal Information Protection)
The Company shall establish internal regulations concerning personal information protection, clearly define policies for handling personal information, and thoroughly communicate within the company that it will take a strict stance against any leakage of personal information.
(Implementation of Security Measures)
To ensure the accuracy and security of personal information, our company implements security measures for personal information and strives to prevent unauthorized access to personal information, as well as the loss, destruction, falsification, or leakage of personal information.
(Enhancing and Thoroughly Implementing Education for Personnel)
Our company will enhance and thoroughly implement education on personal information protection for all personnel involved in handling personal information, including officers, employees, and dispatched workers, to ensure they possess sufficient knowledge regarding personal information protection to perform their duties.
Protection of Personal Information
We take appropriate measures to: ① protect collected personal information from unauthorized access, leakage, alteration, or damage; and ② maintain the accuracy and currency of personal information as necessary. For the transmission of specific personal information between you and us via the Internet on this site, we employ appropriate measures such as SSL (Secure Sockets Layer) encrypted communication to maintain its accuracy.
Retention of Personal Information
We retain personal information about our customers only for the period necessary to fulfill the purposes specified in this policy. After the retention period expires or the purpose of use is achieved, we will promptly delete the information. However, this does not apply when longer retention periods are required or permitted by laws and regulations.
The criteria for determining the retention period at our company include the following:
- The period during which we have an ongoing business relationship with the customer and are providing services to them (e.g., the period during which the customer maintains an account with us or continues using our services)
- Considering our legal position (statute of limitations, litigation, regulatory investigations, etc.), whether retention is advisable or not
Cookie Statement
(Other Information Collection and Use by Us)
Like many other websites, this site may use “cookies” and “other technologies” (such as IP addresses). Through cookies and other technologies, we may collect information about your use of this site. We may use this information to evaluate, improve, and update the site, gather reference materials, enhance your convenience, and for other purposes. However, we absolutely do not use cookies to record passwords or credit card information.
Cookies are small text files stored on your computer or mobile device (collectively, “Devices”) when you visit a website. Cookies alone cannot identify an individual. However, in certain circumstances, we may link our or third-party Cookies with personal information you have provided to us or that we have obtained about you through other means.
(Cookie Management)
To delete or block cookies from your device at any time, please change your browser settings (for details on how to delete or block cookies, see the “Help” menu in your browser). We are not responsible for your browser settings.
(Other Technologies)
- Analytics: We use Google Analytics, which employs technology and cookies to collect and analyze data regarding service usage. This includes browser information (browser type/version, device, etc.), viewing environment information (image resolution, OS, language, etc.), location information (IP address, region, etc.), and visit information (date/time, referral source, new/returning visitor, session duration, pages viewed, etc.). Google Analytics also collects information about your use of other websites, apps, and online resources. For Google’s privacy policy, please visit their site. For an explanation of the Google Analytics Terms of Service, please visit the Google Analytics site. To opt out, download the Google Analytics Opt-out Add-on from that site. For Adobe’s privacy policy and details on opting out, please visit their site.
- IP Address, etc.: We collect your IP address information.
An IP address is a number automatically assigned to your computer by your Internet Service Provider (ISP). IP addresses are identifiable and are automatically recorded in our server log files along with the time of access and information about the pages viewed when you access our online services. We use IP addresses for purposes such as analyzing visitor behavior through Google Analytics and delivering advertisements to visitors via Display-Retargeting advertising. We may also derive your approximate geographic location from your IP address. In addition to IP addresses, we collect browser information (browser type/version, device, etc.), viewing environment information (image resolution, OS, language, etc.), location information (region, etc.), and visit information (date/time, referral source, new/returning visitor, session duration, pages viewed, etc.) for the purposes described above.
Changes to and Access to Personal Information
If you are a web member, you can view and update the information you provided to us during registration at any time by signing in to your web member profile.
Furthermore, within the scope permitted by law, you may request the following regarding your personal data held in our operational databases: ① notification of the purpose of use, ② disclosure, ③ correction, addition, or deletion, ④ suspension of use or erasure, and ⑤ cessation of provision to third parties (hereinafter referred to as “disclosure requests”). Please note that if you make such a disclosure request, we may be unable to provide the same level of service quality and diversity as before.
Complaints and Feedback Regarding the Handling of Personal Information
We will respond promptly and appropriately to customer complaints and other inquiries regarding the handling of personal information. If you wish to request disclosure of retained personal data, or have any complaints or other inquiries regarding the handling of personal information, please contact the following office.
ANA Crowne Plaza Akita
Phone Number: 018-832-1111
Policy Change
We may revise this Policy from time to time. Any changes to this Policy shall take effect upon posting the revised Policy on this site. By using this site, our products, or services after such changes, or by agreeing to the updated statement, you are deemed to have accepted the latest and effective revised Policy.
Revision Date: April 30, 2021